Love Now Media (of CultureTrust) is a non-profit social enterprise with a mission to tell stories through media production and communications initiatives that lean towards justice, wellness, and equity. Love Now Media is a concept born in the middle of protests. Our founder, Jos Duncan, had been leading cultural diversity programs and following protests for justice. Most of the advocacy work was a reaction to injustice, violence, inequities, racism, and social ills. There were real people at the center of that work whose mental and emotional wellness was at stake. Nevertheless, people were gathering in houses, coffee shops, community centers, and on vacant land to build upon it and make transformational change. There were stories of compassion, solidarity, and allyship working together to make progress; that looked a lot like “love.” The spirit of that work serves as the impetus for ours. We tell those stories and we offer services for those whose work is in line with our mission.