For over a decade, I’ve watched Kyree Terrell evolve from a party and event videographer into one of Philadelphia’s most prolific independent filmmakers. I remember when he launched My New Philly, a media platform dedicated to reshaping narratives about our city, capturing joy, possibility, and what was “new” and often overlooked. He led teams of young journalists and filmmakers through our neighborhoods with cameras and curiosity, documenting stories that uplifted and inspired.
Today, through Focused Studios, Kyree is in full creative bloom, writing, directing, and producing as many as three feature-length films per year. Several of his works are streaming on Tubi, a platform that has become a haven for emerging indie filmmakers. But watching his work online is one thing; witnessing it in a theater, surrounded by an audience erupting in laughter, is another. I recently attended a screening of Rent-A-Bae, starring Raelia Lewis, Tata Sherise, and Syreeta Ocile. From start to finish, the theater pulsed with energy and laughter. It felt like watching a star hone his craft in real-time, film by film, taking a devoted community with him every step of the way.
In this conversation, we talk about legacy, lessons, and the love it takes to build something lasting.
Jos Duncan-Asé: Kyree, can you tell us a bit about who you are and what you do?
Kyree Terrell: I’m a self-taught filmmaker from Philadelphia. I started Focused Studios in 2011 to tell the kinds of stories I felt were missing, authentic, vibrant, Black stories that feel good and last. I’m heavily influenced by films from the ’80s, ’90s, and early 2000s. Back then, I think we loved ourselves a little more, and we told stories that affirmed us. Somewhere along the way, we lost that thread, and I wanted to pick it back up.
Jos: What sparked your passion for performance and storytelling?
Kyree: It started when I was a kid at Beeber Middle School. I wasn’t popular, just kind of flew under the radar. But I decided to do Kriss Kross’s “Jump” in the school talent show. I remember running all the way to school that morning so I wouldn’t miss my spot. That feeling of being on stage, making people move with me, it was electric. I was out of breath, barely had my outfit together, but I did it. And that moment stuck with me. It made me realize I had to be in front of people.
Jos: And how did filmmaking come into play?
Kyree: After years of rapping, singing, and modeling, I hit a wall. I was in a modeling competition where I gave everything I had, and I lost for reasons that had nothing to do with talent. That ride home changed my life. I said, “Never again will I give that much just to have someone else say ‘no’.” I decided right then to become a filmmaker to tell the stories I always wished someone would tell. I didn’t know how, but I was determined. I got a job at Comcast just to buy a Canon 7D, studied nonstop, and shot everything I could. I turned events into short stories, wrote scripts, and stayed up late learning camera and lighting techniques. It became an obsession.
Jos: Who are your creative influences?
Kyree: Martin Lawrence, Will Smith, Jamie Foxx, they shaped my humor and style. I had VHS tapes of their shows and watched them over and over. Spike Lee, John Singleton, Denzel, and Fishburne were my cinematic heroes. They gave us characters with depth, stories that hit. I learned that it’s okay to be influenced as long as you stay true to your own voice.
Jos: Your premiere for Rent-A-Bae was powerful. A full house, with the theater laughing out loud throughout the film and clearly relating to the story. What was the inspiration behind that?
Kyree: I wanted to explore why so many beautiful, successful Black women are single. That was the question. And being who I am, someone who leans into comedy even when talking about serious stuff, I flipped it into something funny and relatable. Rent-A-Bae is part of my cinematic universe, what I call “#TheBaetrix” of my films, which includes Work Bae, Christmas Bae, and more to come.
Jos: How many films have you produced so far?
Kyree: We’ve completed seven since 2021, with three more on the way this year. We average about three a year. Our films stream on Tubi, Peacock, Prime, and soon Radiant. Altogether, our work has been viewed over 30 million times. That’s from people pressing play and watching our full stories.
Jos: That’s incredible. You also clearly build strong communities with your cast and crew. What’s the foundation for that?
Kyree: I lead with transparency. If I say I’m going to do something, I do it. I tell folks: grow with me while we’re at the same level, so when I level up, I don’t have to look elsewhere. I’ve experienced broken promises growing up. I never want someone on my team to feel lied to or undervalued. So I pour into people, honor their work, and show up for them. If someone doesn’t do their best work, I don’t just replace them, and I help them get better. That’s how you build a real team.
Jos: And who pours into you?
Kyree: I have a few mentors, Big Tank, Fred and Cherice Williams, Jamal Hill. These are people who breathe life into me, give me business advice, film critique, and keep me grounded. Jamal helped get my first film on Tubi and told me straight up: “Your storytelling is your superpower.” That stuck with me.
Jos: What’s your vision for the future?
Kyree: I want a development deal with a major company that sees the value in what I do and is ready to invest in these stories. Personally, I want a small farm, horses, chickens, dogs, the works. I want space, peace, and to keep creating. That’s my vision: keep telling stories, keep growing, and live simply.
Jos: When people watch your films, what do you hope they take away?
Kyree: Lessons. Always. I write to put people on both sides of a situation. I want audiences to see themselves in these characters and then have real conversations after the credits roll. That’s when I know I did my job. Whether it’s a laugh, a lesson, or a sideways glance at your partner, I want it to stay with you.
Jos Duncan Asé is the Founder, Executive Producer and Publisher with Love Now Media, an empathy-centered media company that uses storytelling to amplify acts of love at the intersection of social justice, wellness, and equity. She uses her voice and her platforms to empower diverse communities to create and tell their own stories. She holds a Masters of Fine Art (MFA) from the City College of New York and a Bachelors of Business Administration (BBA), with a concentration in Information Technology, from the Fox School of Business at Temple University.
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