When we think of wedding cakes, our minds often drift to the iconic image of a couple feeding each other the first bite, the clinking of glasses, and guests sharing in the sweetness of the moment. But at a recent tech networking event, we met Nima Etemadi, a baker whose experience with wedding cakes pulled us into a very different story where love and technology collide.

Cake Life Bake Shop has crafted confections for icons like Beyoncé and Lizzo, and they are beloved in Philly. But the unreasonable expectations birthed by hyper-curated Pinterest boards and, more recently, AI-generated cake images have made it increasingly difficult to manage wedding orders and maintain the shop’s high standards.

We partnered with our friends at Technical.ly to dig deeper into this growing tech challenge and uncover what it means for artists and artisans whose work feeds both body and soul.

👉🏽 Read the full story at Technical.ly here.